Craft Beer & Brewing

Magazine production

By bringing me in to do as much production as possible for each issue, the publishers of this new magazine have enabled their advertising staff and design director to focus on putting together creative advertising and editorial with a minimal staff. On the advertising side, I check and preflight all ads, create house ads as needed, and build all ad pages, including a vendor directory and index. For the editors, I create a rough galley layout of each feature, incorporating all type elements and images, and then pass the package on to the designer to design the spreads. Finally, I create a fully linked PDF eMag version of each issue for sale in the publisher’s online store.