2015 LGRA/NOTRA National Race Meet logo

Branding, Website

The organizers of this annual event that would be distinct from previous years’ logos but that would be instantly recognizable. It needed to be suitable for use on everything from T-shirts and goodie bags to program flyers and signage, and it needed to show racing hounds. I chose legible but memorable typefaces and opted to use outlines of the hounds rather than line drawings in order to reduce visual clutter. Deliverables included one-color vector artwork for printing on soft goods as well as a simple Web site with information for entrants.